Under his stead, Balenciaga has become the master of meme-worthy clothing - and the “Gay” Gap gear uses that effect to claim space for the LGBTQA+ community. While his designs for the Pride collection aren’t overtly complex, they don’t lack for power with the context of Gvasalia’s background.
But this is the political fashion activism that I can do.” I’m not someone who goes out in the street and shouts. “It’s important to push through against homophobia.
I grew up in a society where I couldn’t have worn that, and there are places in the world that you cannot today,” Gvasalia told Vogue upon unveiling the collection. Pride that’s personal - Balenciaga’s Pride collection also includes rainbow strapped underwear, with the real showstopper coming in the form of the brand’s very first jockstrap.